Building an AI Agent Marketplace from Scratch

Difficulty: Intermediate | Prerequisites: Git, Bash, one AI coding tool

TL;DR: Fork the boilerplate. Customize 3 rule files. Build one real plugin (PR review agent shown step-by-step). Add pre-commit hooks and CI. Seed with 3-5 plugins and launch. Time to value: one afternoon.

What You'll Build

By the end of this guide, your marketplace will have:

your-org/ai-agent-marketplace/
|
+-- plugins/
|   +-- example-plugin/         <-- Template (already included)
|   +-- pr-review-agent/        <-- You'll build this step by step
|
+-- rules/
|   +-- security.md             <-- Customized for your org
|   +-- coding-standards.md     <-- Customized for your stack
|   +-- compliance.md           <-- Customized for your regulations
|
+-- hooks/
|   +-- pre-commit/scan-secrets.sh   <-- Automated secret scanning
|   +-- on-install/setup-configs.sh  <-- Auto-generates platform configs
|
+-- .github/
|   +-- workflows/validate.yml  <-- CI pipeline for plugin validation
|   +-- CODEOWNERS              <-- Review ownership
|
+-- scripts/marketplace.sh      <-- CLI with 16 commands

Prerequisites

A Git hosting platform (GitHub, GitHub Enterprise, Azure DevOps, GitLab)
Engineers who are already using at least one AI coding assistant
Bash (macOS/Linux), Git Bash/WSL (Windows), or PowerShell (Windows native, with a .ps1 port included)
30 minutes to set up the foundation

Cross-platform note: The marketplace CLI ships as both marketplace.sh (Bash for macOS, Linux, and Windows via Git Bash/WSL) and marketplace.ps1 (PowerShell for native Windows). All commands work identically on both. The blog examples use Bash syntax, but PowerShell equivalents are in the onboarding guide.

Step 1: Fork the Boilerplate

The companion repository to this blog series provides a complete, ready-to-customize marketplace boilerplate. Start by forking it into your organization's Git host.

# Clone the boilerplate
git clone https://github.com/pushp1997/ai-agent-marketplace ai-agent-marketplace
cd ai-agent-marketplace

Step 2: Understand the Structure

Here's what you get out of the box:

ai-agent-marketplace/
|
+-- plugins/                     # Where plugins live
|   +-- example-plugin/          # A fully documented template plugin
|       +-- plugin.yaml          # Manifest: name, version, platforms, data access
|       +-- skills/              # Reusable single-purpose capabilities
|       +-- agents/              # Multi-step orchestrated workflows
|       +-- instructions/        # System prompts and context
|       +-- rules/               # Plugin-specific behavioral rules
|       +-- hooks/               # Lifecycle scripts
|       +-- README.md            # Plugin documentation
|
+-- rules/                       # Org-wide rules (apply everywhere)
|   +-- security.md              # Security policies
|   +-- coding-standards.md      # Coding conventions
|   +-- compliance.md            # Regulatory rules
|
+-- hooks/                       # Shared lifecycle hooks
+-- mcp-servers/                 # MCP server configurations
+-- scripts/                     # CLI tooling (browse, install, create)
+-- docs/                        # Onboarding, authoring, governance guides
+-- .claude/                     # Claude Code configuration
+-- .github/                     # GitHub Copilot + PR templates

Let's walk through each component and how to customize it.

Step 3: Customize Org-Wide Rules

The rules/ directory is the single most important part of your marketplace. These rules apply to every plugin and every agent. They're your organization's AI constitution.

Security Rules (`rules/security.md`)

Open rules/security.md and customize it for your organization:

# Org-Wide Rule: Security

## Mandatory Rules
1. No hardcoded secrets (enforced via pre-commit hooks)
2. No credential logging, even in debug mode
3. Input validation at all system boundaries
4. Least privilege: declare all data access in plugin.yaml
5. Secure defaults: HTTPS, encrypted connections, restrictive CORS

Tip: Start with the rules that matter most. You can always add more later. Three well-enforced rules beat twenty ignored ones.

Coding Standards (`rules/coding-standards.md`)

Tailor this to your stack:

# Org-Wide Rule: Coding Standards

## Our Stack
- Backend: Python (FastAPI). Use snake_case, type hints required
- Frontend: TypeScript (React). Use camelCase, strict mode enabled
- Infrastructure: Terraform. Modules in modules/, environments in envs/

## Non-Negotiables
- Functions under 50 lines
- No commented-out code
- Error cases handled explicitly
- Tests for all new functionality

Compliance Rules (`rules/compliance.md`)

This varies dramatically by industry. A healthcare company needs HIPAA rules. A financial services firm needs SOX rules. A government contractor needs FedRAMP rules. Customize accordingly.

Step 4: Build Your First Real Plugin

The example-plugin is a template. Let's build something your team will actually use. Here's a step-by-step example of a PR Review Agent.

4a: Scaffold the Plugin

./scripts/marketplace.sh create-plugin pr-review-agent

4b: Define the Manifest

Edit plugins/pr-review-agent/plugin.yaml:

name: pr-review-agent
version: 1.0.0
description: >
  Automated PR review agent that checks code changes against
  org standards, security policies, and best practices.

author:
  name: Platform Team
  email: platform-team@your-org.com
  team: Platform Engineering

platforms:
  - claude-code
  - github-copilot
  - cursor

tags:
  - code-review
  - quality
  - security

data_access:
  - type: filesystem
    scope: project-local
    description: Reads changed files in the current project
  - type: api
    scope: internal
    description: Reads PR metadata from Git hosting platform

4c: Write the Skills

Create plugins/pr-review-agent/skills/check-security.md:

# Skill: Security Check

Review the provided code changes for security issues.

## Check For
1. Hardcoded secrets (API keys, passwords, tokens)
2. SQL injection vectors (string concatenation in queries)
3. Command injection (unsanitized input in shell commands)
4. XSS opportunities (unescaped user input in HTML)
5. Insecure dependencies (known CVEs)
6. Disabled security features (SSL verification off, CSRF disabled)

## Output Format
For each finding:
- SEVERITY: CRITICAL / WARNING / INFO
- FILE: path and line number
- ISSUE: what's wrong
- FIX: how to fix it

Create plugins/pr-review-agent/skills/check-standards.md:

# Skill: Standards Check

Review code changes against org coding standards.

## Check For
1. Naming conventions (per language rules in coding-standards.md)
2. Function length (flag functions over 50 lines)
3. Error handling (no empty catch blocks, no swallowed errors)
4. Test coverage (new code should have tests)
5. Documentation (public APIs need doc comments)
6. Dead code (no commented-out code, unused imports)

## Output
Categorize findings as:
- MUST FIX: Violations of non-negotiable standards
- SHOULD FIX: Best practice violations
- CONSIDER: Style suggestions

4d: Write the Agent

Create plugins/pr-review-agent/agents/review.md:

# Agent: PR Review

You are a PR review agent. When asked to review a PR or code changes:

## Workflow
1. Read the PR description to understand intent
2. List all changed files
3. For each file:
   a. Run the Security Check skill
   b. Run the Standards Check skill
   c. Check for logical correctness
4. Produce a summary

## Summary Format

### Overview
[1-2 sentence summary of the PR]

### Verdict: APPROVE / REQUEST CHANGES / NEEDS DISCUSSION

### Findings
[List all findings from skills, grouped by severity]

### What's Good
[Highlight positive aspects: good tests, clean abstractions, etc.]

## Rules
- Be constructive, not adversarial
- Suggest fixes, don't just criticize
- Acknowledge good work
- If unsure about business logic, ask rather than assume

4e: Test and Document

cd plugins/pr-review-agent
../../scripts/marketplace.sh test

Update plugins/pr-review-agent/README.md with real usage examples.

Step 5: Add Lifecycle Hooks

Hooks automate quality gates. Create shared hooks that run for all plugins:

Pre-Commit Hook

Create hooks/pre-commit/no-secrets.sh:

#!/usr/bin/env bash
# Prevent committing secrets to the marketplace

set -euo pipefail

echo "Checking for secrets..."

PATTERNS='(AKIA[0-9A-Z]{16}|sk-[a-zA-Z0-9]{48}|ghp_[a-zA-Z0-9]{36}|xoxb-)'
if git diff --cached --diff-filter=ACMR | grep -qE "$PATTERNS"; then
  echo "ERROR: Potential secret detected in staged changes."
  echo "Use environment variables or a secret manager instead."
  exit 1
fi

echo "No secrets detected."

On-Install Hook

Create hooks/on-install/setup-config.sh:

#!/usr/bin/env bash
# Runs after a plugin is installed into a project

PLUGIN_NAME="$1"
TARGET_DIR="$2"

echo "Setting up $PLUGIN_NAME..."

# Create Claude Code config if it doesn't exist
if [[ ! -f ".claude/CLAUDE.md" ]]; then
  mkdir -p .claude
  echo "# Project Instructions" > .claude/CLAUDE.md
  echo "" >> .claude/CLAUDE.md
  echo "Follow all rules in .ai-marketplace/rules/" >> .claude/CLAUDE.md
fi

echo "Plugin $PLUGIN_NAME configured."

Step 6: Set Up Governance

CODEOWNERS

Create .github/CODEOWNERS:

# Org-wide rules require governance team review
/rules/                  @your-org/governance-team

# CLI changes require platform team review
/scripts/                @your-org/platform-team

# Anyone can contribute plugins, but need one approval
/plugins/                @your-org/marketplace-reviewers

CI Validation

Add a CI pipeline that runs on every PR:

# .github/workflows/validate.yml
name: Validate Marketplace
on: [pull_request]

jobs:
  validate:
    runs-on: ubuntu-latest
    steps:
      - uses: actions/checkout@v4

      - name: Validate changed plugins
        run: |
          for dir in plugins/*/; do
            if git diff --name-only origin/main | grep -q "^$dir"; then
              echo "Validating \((basename \)dir)..."
              cd "$dir"
              ../../scripts/marketplace.sh test
              cd ../..
            fi
          done

      - name: Check for secrets
        run: |
          if grep -rE '(AKIA|sk-|ghp_|xoxb-)' plugins/; then
            echo "ERROR: Potential secrets detected"
            exit 1
          fi

Step 7: Seed and Launch

Don't launch an empty marketplace. Seed it with 3-5 high-value plugins that solve real problems your teams face today:

Code Review Agent: the one we just built
Test Writer: generates tests following your org's testing patterns
Incident Responder: helps on-call engineers with TSG lookups and triage
Onboarding Assistant: helps new hires navigate the codebase
Documentation Generator: generates docs from code with org templates

How to Add New Capabilities: A Reference

What you want to add	Where it goes	Example
A reusable single-purpose capability	`plugins/<name>/skills/`	Explain an error, summarize code
A multi-step workflow	`plugins/<name>/agents/`	PR review, bug fix workflow
System context for AI	`plugins/<name>/instructions/`	Domain knowledge, project context
Behavioral constraints	`plugins/<name>/rules/` or `rules/`	No secrets, naming conventions
Automated checks	`plugins/<name>/hooks/` or `hooks/`	Pre-commit validation
External tool access	`mcp-servers/`	ADO integration, Kusto queries

What's Next

In Part 3, we'll show how to make your marketplace work across every major AI platform (Claude Code, GitHub Copilot, Copilot Studio, Cursor, and Azure AI Foundry), with real-world scenarios for each.

Subscribe to get notified when the platform-specific guides drop (Claude Code, Copilot, Cursor, and more).

What would YOUR first plugin be? Code review? Test writer? Something unique to your domain? Drop it in the comments.

This is Part 2 of the series.

Building Your AI Agent Marketplace from Scratch

Comments

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The 90-Day AI Agent Marketplace Adoption Playbook

The AI Agent Marketplace ROI Calculator

Azure AI Foundry: Production-Grade Agent Deployment

Cursor + AI Agent Marketplace: AI-First IDE Integration

What You'll Build

Prerequisites

Step 1: Fork the Boilerplate

Step 2: Understand the Structure

Step 3: Customize Org-Wide Rules

Security Rules (`rules/security.md`)

Coding Standards (`rules/coding-standards.md`)

Compliance Rules (`rules/compliance.md`)

Step 4: Build Your First Real Plugin

4a: Scaffold the Plugin

4b: Define the Manifest

4c: Write the Skills

4d: Write the Agent

4e: Test and Document

Step 5: Add Lifecycle Hooks

Pre-Commit Hook

On-Install Hook

Step 6: Set Up Governance

CODEOWNERS

CI Validation

Step 7: Seed and Launch

How to Add New Capabilities: A Reference

What's Next

Command Palette

Comments

Enterprise AI Agent Marketplace

Claude Code: Terminal-First AI Agents with Your Marketplace

More from this blog

What You'll Build

Prerequisites

Step 1: Fork the Boilerplate

Step 2: Understand the Structure

Step 3: Customize Org-Wide Rules

Security Rules (rules/security.md)

Coding Standards (rules/coding-standards.md)

Compliance Rules (rules/compliance.md)

Step 4: Build Your First Real Plugin

4a: Scaffold the Plugin

4b: Define the Manifest

4c: Write the Skills

4d: Write the Agent

4e: Test and Document

Step 5: Add Lifecycle Hooks

Pre-Commit Hook

On-Install Hook

Step 6: Set Up Governance

CODEOWNERS

CI Validation

Step 7: Seed and Launch

How to Add New Capabilities: A Reference

What's Next

Security Rules (`rules/security.md`)

Coding Standards (`rules/coding-standards.md`)

Compliance Rules (`rules/compliance.md`)